November+2011+Conference+Resources


 * Agenda and Resources**

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[|FFL Conference Agenda.docx] Curated Tweets using Storify [|Complete Tweet Archive] using Rowfeeder

Liane Wong welcomes the group and introduces the TA team. Then state teams introduce themselves and give rapid-fire speed-dating-styled updates on their FFL work. Networking Exercise: Share Pairs and Pair Squared
 * 1. Welcome and Networking Exercise**

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Beth Kanter introduces a curation approach to social media content development and highlights best practices. First Focus President Bruce Lesley and United Way – California Public Policy Director Judy Darnell offer virtuoso case studies using Twitter. Twitter Tips
 * 2. The Art of Content Curation: Content Curation on Twitter**

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MomsRising connects online engagement with real-world activation to make a bigger impact. National Campaign Director Donna Norton will provide an overview of their “Layer Cake” approach to advocacy campaign strategy, and FFL teams will begin baking their own layer cakes.
 * 3. Momsrising's Layer Cake Strategy**

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Each FFL team writes one Facebook plan objective on a flipchart sheet, and others stop by to learn, compare notes, and make their objectives even SMARTer.
 * 4. SMART(er) Objectives: Art Gallery**

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Every success and every setback is a learning moment for MomsRising. Campaign Director Ashley Boyd will provide a quick overview of MomsRising’s approach to measuring what matters.
 * 5. Learning = Results**

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Sara Eskrich provides an overview of the Wisconsin Council on Children and Families’ efforts, focusing on why they built a social media policy, how they built it, and what’s next.
 * 6. How We Built A Social Media Policy and Lived To Tell The Tale**

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Bruce is back to talk about how national advocacy partners can help you develop interesting and engaging Facebook content – and how you can return the favor.
 * 7. The Children's Issues Editorial Calendar**