Conference

The FFL conference was a lot of fun! We hope you also found it an informative and inspiring opportunity to learn and begin implementing new tools and strategies. This page offers a reminder on the process for submitting your reimbursement forms, **which are due by November 23 rd **. It also includes the slideshows and other materials used by presenters.
 * Thank You!**

**Reimbursement Form and Instructions** This instructions sheet describes reimbursable expenses and filing processes. Please note that **your reimbursement forms are due by November 23 rd **.

Curated Tweets using the hashtag #fflsmart using the curation tool storify


 * Agenda and Associated Materials **

Liane welcomes the group and introduces the TA team. Then state teams introduce themselves and give rapid-fire speed-dating-styled updates on their FFL work. || Liane's slideshow || Beth introduces a curation approach to social media content development and highlights best practices. First Focus President Bruce Lesley and United Way – California Public Policy Director Judy Darnell offer virtuoso case studies using Twitter || Beth's slideshow
 * **Welcome and Networking Exercise**
 * **The Art of Content Curation**

Bruce's slideshow

Judy's slideshow

Twitter Resources || MomsRising connects online engagement with real-world activation to make a bigger impact. National Campaign Director Donna Norton will provide an overview of their “Layer Cake” approach to advocacy campaign strategy, and FFL teams will begin baking their own layer cakes. || Donna's slideshow || Each FFL team writes one Facebook plan objective on a flipchart sheet, and others stop by to learn, compare notes, and make their objectives even SMARTer. || Photographs of Posters || Every success and every setback is a learning moment for MomsRising. Campaign Director Ashley Boyd will provide a quick overview of MomsRising’s approach to measuring what matters. || Ashley's slideshow || Sara Eskrich provides an overview of the Wisconsin Council on Children and Families’ efforts, focusing on why they built a social media policy, how they built it, and what’s next. || WCCF draft policy (as of 11/3/2011) || Bruce is back to talk about how national advocacy partners can help you develop interesting and engaging Facebook content – and how you can return the favor. || Bruce's slideshow ||
 * **MomsRising’s Layer Cake Strategy**
 * **SMART Objectives – Art Gallery**
 * **Learning = Results**
 * **How We Built a Social Media Policy and Lived to Tell the Tale**
 * **The Children’s Issues Editorial Calendar**