MomsRising's+Key+Metrics


 * //MomsRising Key Result Areas //** – **//2011//**
 * //MomsRising Mission: //** To build a more truly family-friendly nation, as well as to work toward the economic equality of women and mothers.
 * //MomsRising Top Line Goals: //** Grow the movement, garner media coverage to change the culture, win legislative policy changes, engage with traditionally underrepresented communities, experiment and learn new online and on-the-ground tactics, and listen to and serve our members/our constituency.


 * //Key Result Areas for the MomsRising Organization: //**

- **MomsRising is building a strong multicultural movement of people who care about family economic security and well-being.** //Metrics: Weekly and annual measurement of new members, member retention, unsubscribes from our membership, and full incorporation of MomsRising’s diversity and inclusion initiatives. (*See below for a description of these initiatives along with goals, tactics and metrics.)// - **MomsRising is using creative efforts to change our national culture so change can happen in public policies, private interactions, and workplaces.** //Metrics: Number of media hits per week and year, and the number of creative engagement efforts (Example: "Layer Cakes") which MomsRising makes available for people to take.// - **MomsRising is exercising our power to pass family-friendly policies at the state and federal levels and to change the culture.** //Metrics: Number of actions per year and per member, as well as the number of target policies moved forward or passed.// - **MomsRising rapidly responds to emerging opportunities in partnership with aligned organizations in order maximize our collective impact and to ride the wave of change, instead of wave at the wave.** //Metrics: Number of rapid response actions per year that helped with the above key results areas. Number of aligned policy partners we work with each year.// - **MomsRising is working to increase organizational internal capacity.** //Metrics: Funds raised from the base, large donors, and foundations. Infrastructure staff hired in order to best maintain and maximize our organization.//

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MomsRising continues to build a large-scale multicultural movement of mothers and others where our issues reflect the top concerns of all mothers in America. To guide and support our team in maintaining a diverse and inclusive movement, MomsRising annually delineates a range of priority initiatives along with tactics and metrics.
 * “Raising All Voices ” -- Key Results Areas for MomsRising’s Diversity and Inclusion Initiatives, 2011 **


 * **Continuously weave an analysis of social and racial justice throughout all programs. **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Tactics: 1) Campaign directors develop action plans for addressing social and racial justice issues in their program areas and write an outcome report at the end of the year; 2) Campaign directors publish blogs that analyze their issue areas as relates to families of color; 3) Campaign directors utilize social media to share links to articles and resources from other organizations serving communities of color.//Metrics: The number of action plan summary reports completed; the number of staff blogs published; the number of resources and articles from other organizations promoted via social media.//
 * **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Ensure MomsRising’s membership continues to reflect the diversity of American families: **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Tactics: 1) Test new social media and text messaging strategies to engage with communities of color; 2) Take rapid response actions on emerging issues that are particularly relevant to traditionally underrepresented communities; 3) Deepen our reach with ethnic media; 4) Further test offering aspects of our campaigns in Spanish; 5) Highlight our members of color and their stories in e-alerts, blogging and other actions. //Metrics: The number of actions taken on issues particularly relevant to traditionally underrepresented communities; the number of times other bloggers of color/Tweeters engage with us; the number of mentions MomsRising gets on organizations of color’s Facebook Fan pages; a strategic plan for using text messaging to link with communities of color; the number of times our issues are covered in ethnic media and our materials are translated into Spanish; the number of times our members of color’s stories are highlighted.//
 * **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Continually increase the number of partnerships MomsRising has with other multicultural organizations. **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Tactics: 1) In addition to maintaining our ongoing multicultural partnerships, campaign director will develop one or more new alliances; 2) Provide opportunities for partner organizations to engage with our social media audience via blog posts, Facebook chats, blog carnivals, etc. 3) Further foster relationships with multiethnic state and national legislators and leaders in the federal administration. //Metrics: The number of collaborations with multicultural organizations; the number of times partner organizations engage with our social media audience; the number of quotes gathered from these organizations and state and national leaders on their perspective on the outcome of our collaborative work together.//
 * **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Ensure MomsRising’s web site and online store have a diverse set of images and products that are culturally relevant to the diversity of families in our country: **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Tactics: 1) Visually highlight campaign issues that are of top concern for traditionally underrepresented communities; 2) Showcase our bloggers and MomsRising members of color; 3) Select graphics and stock photos that are multiculturally diverse; 4) Ensure language is appropriate and resonant with multiple ethnics groups; 5) Provide a selection of our overall products for sale that are accessible to lower income families; 6) Ensure merchandise offers a range of products that would appeal to our multicultural network. //Metrics: Results from spot checks by experts in cultural competency to give feedback on our web site and store.//
 * **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Provide ongoing leadership development opportunities for young women of color: **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Tactics: 1) Create additional on-the-job training opportunities in the form of internships/fellowships; 2) Cultivate and train high level volunteers of color to speak to the media and elected leaders. //Metrics: Two or more internships are established; three or more high level volunteers are recruited and receive training.//
 * **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Proactively continue to recruit women of color to maintain the diversity of the MomsRising team. **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Tactics: 1) Use formal and informal channels to increase the odds of having diverse applicant pools for staff positions; 2) Test new structures for hiring women of color, e.g. as outreach specialists or social media/traditional media experts. //Metrics: The ethnic diversity of the MomsRising team.//
 * **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Ensure the MomsRising team is well-equipped and supported in implementing these diversity and inclusion initiatives. **<span style="font-family: 'Calibri','sans-serif'; font-size: 15px;">Tactics: 1) Provide on-going continuing education; 2) Designate a member of the MomsRising executive team as a resource person for the campaign directors in developing their diversity and inclusion strategies; 3) Establish an internal task force to plan, support and monitor organization-wide progress; 4) Prioritize fundraising for our diversity initiatives. //Metrics: The number of trainings offered to staff; the availability of the executive team resource person to all campaign directors; the number of times the task force meets and the production of an annual planning document; the amount of funds raised for diversity and inclusion projects.//