Agenda

=Agenda=

[|FFL Conference Agenda.pdf]

Liane welcomes the group and introduces the TA team. Then state teams introduce themselves and give rapid-fire speed-dating-styled updates on their FFL work.
 * 8:30-9:15**
 * Welcome and Networking Exercise**

Beth introduces a curation approach to social media content development and highlights best practices. First Focus President Bruce Lesley and United Way – California Public Policy Director Judy Darnell offer virtuoso case studies. You’ll leave with next steps to get started or get better at content curation when you go home.
 * 9:15-10:45**
 * The Art of Content Curation**


 * 10:45-11:00**
 * Break**

MomsRising connects online engagement with real-world activation to make a bigger impact. National Campaign Director Donna Norton will provide an overview of their “Layer Cake” approach to advocacy campaign strategy, and FFL teams will begin baking their own layer cakes.
 * 11:00-12:00**
 * MomsRising’s Layer Cake Strategy**


 * 12:00-1:00**
 * Lunch**

Each FFL team writes one Facebook plan objective on a flipchart sheet, and others stop by to learn, compare notes, and make their objectives even SMARTer.
 * 1:00-1:30**
 * SMART Objectives – Art Gallery**

Every success and every setback is a learning moment for MomsRising. Campaign Director Ashley Boyd will provide a quick overview of MomsRising’s approach to measuring what matters.
 * 1:30-2:00**
 * Learning = Results**

Sara Eskrich provides an overview of the Wisconsin Council on Children and Families’ efforts, focusing on why they built a social media policy, how they built it, and what’s next.
 * 2:00-2:30**
 * How We Built a Social Media Policy and Lived to Tell the Tale**

Bruce is back to talk about how national advocacy partners can help you develop interesting and engaging Facebook content – and how you can return the favor.
 * 2:30-3:00**
 * The Children’s Issues Editorial Calendar**

Huddle with your coaches to apply the day’s lessons to your own work.
 * 3:00-4:00**
 * Writeshop**

Reflections from the day and a look ahead to next steps
 * 4:00-4:30**
 * Closing**