Useful+Links

=Checklist Resources=
 * ==**INDICATORS**== || ==**TOOLS**== ||
 * === CULTURE === ||  ||
 * Networked Mindset || * [|Networked Nonprofit Book]
 * Check list for CEO use of social media ||
 * Institutional Support || * Sample social media policy
 * [|Non-profit Social Media Policy Workbook]
 * Sample work flow ||
 * Communications Strategy || * [|SmartChart 2.0]
 * Checklist for CEO social media use ||
 * === CAPACITY === ||  ||
 * Expertise || * Sample Job description for social media employees
 * Sample of integrated social media responsibilities for all staff ||
 * Social Channels || * Decision making tree for selecting platforms.
 * List of top platforms (Facebook, Twitter, LinkedIn, YouTube, Tumblr, Pinterest, etc)
 * Infographics summarizing stats and figures for platforms checklist for steps for testing and measuring pilots on new platforms ||
 * === LISTENING === ||  ||
 * Relationship Mapping || * Sticky Notes
 * Bubble.us
 * LinkedInMaps
 * [|Klout] ||
 * Influencer Research || * [|Klout]
 * SocialMention
 * Radian6
 * Measuring Networked Nonprofit Book ||
 * Brand Monitoring || * Google Alerts
 * SocialMention
 * Radian6
 * How to Set Up A Listening Dashboard Brand Monitoring Checklist - addendum of Measuring Networked Nonprofit Book ||
 * === CONTENT === ||  ||
 * Integration || * Editorial calendar templates
 * Checklist for content curation
 * Idea Dashboard
 * Content Pipeline process ||
 * Social Content Optimization || * Guidelines for social content optimization by channel Sources fo monitor to keep up to date on social optimization trends
 * Sample spreadsheet templates for measuring performance of content ||
 * === ENGAGEMENT === ||  ||
 * Ladder of Engagement || * Sample ladder of engagement
 * Sample survey or qualitative research template
 * Checklist or questions to guide discussion to develop customized ladder
 * Measuring Networked Nonprofit Book ||
 * Influencer Engagement || * Sample influencer or champion "tool kits" or checklist ||
 * Responsiveness || * Hootsuite
 * Google Alerts
 * Radian 6 ||
 * === NETWORKING === ||  ||
 * Social Collaboration || * Sample collaborative editorial calendar ||
 * Social Events || * Guide to hosting online events ||
 * Social Fundraising || * Facebook Causes
 * Kickstarter
 * Crowdrise
 * Razoo ||
 * === MEASUREMENT === ||  ||
 * Analysis || * Sample spreadsheets and summaries
 * Sample visual reports (infographics)
 * Measuring Networked Nonprofit Book ||
 * Tools || * Facebook Insights
 * Hootsuite
 * Klout
 * Radian6
 * Measuring Networked Nonprofit Book ||
 * Adjustment || * Guidelines for formal reflection process
 * Measuring Networked Nonprofit Book ||
 * === IMPACTS === ||~  ||
 * Reach || * Facebook
 * Twitter ||
 * ^  || * Google Analytics ||
 * Engagement || * Facebook Insights
 * Hootsuite
 * [|Klout]
 * Radian6 ||
 * ^  || * Twitter
 * Buffapp
 * Communalytics
 * Metricly
 * Crowdbooster ||
 * Influencers || * [|Klout]
 * Trackur ||
 * Thought Leadership || * [|Klout] ||
 * Results || * Sample conversion rate tracker ||


 * Project**

Printable Version of Launch Packet


 * Facebook Links**

media type="custom" key="10063719"

chat-full transcript: [|Link to Recording]


 * Checklist**


 * Research, write, and approve social media policy that includes Facebook specific guidelines and helps expands capacity to support page

Resource: Example policies, advice about process: []

Resource: Mayo Clinic blog and social networking policy: []


 * Write and post community guidelines on Facebook Page

Resource: Examples: Your [|community participation guidelines for Facebook] can be a [|brief and simple] reminder about civility and respect and [|deleting in appropriate comments].


 * Identify SMART social objectives for your organization's Facebook Page

Resource: See #2 []


 * Adapt and flesh out the "Valid Measurement Grid" for your organization's Facebook Page, including a ladder of engagement and the most important metrics for influencers and target audience

Resource: About the Valid Metrics Grid http://www.bethkanter.org/sm-metrics/ See #3 []


 * Develop and write a implementation plan for Facebook tactics that include: getting attention, engagement, micro content strategy, and measurement system

Resource: http://www.bethkanter.org/facebook-smartly/


 * Review spreadsheet of Facebook metrics and reflect on what is working, not working and adjust, share what you learn with colleagues in the closed [|Facebook Group]

Resource: media type="custom" key="10063731" Download the spreadsheet from SlideShare and modify

Resource: Momrising, Joyful Funerals media type="custom" key="10063727" Just found this site to help create a social media policy. Thought I would share for those who are in the same position we are, creating a social media policy for their organization. [] Example: The Packard Foundation's Social Media Philosophy, Guidelines, and Tips

MomsRising's Key Metrics

Here's a great flowchart on responding to online feedback: []

These charts are great for thinking about your social media metrics in relation to your overall goals: