December+14+Peer+Call

=**December 14**= =**Peer Learning Call**=


 * 1. Welcome**


 * 2. Check-In**

Kudos

http://friending-finish-line.wikispaces.com/Colorado+Coalition+for+the+Medically+Underserved http://friending-finish-line.wikispaces.com/Children+First+for+Oregon http://friending-finish-line.wikispaces.com/The+Children%27s+Partnership http://friending-finish-line.wikispaces.com/Utah+Children

For those of you who have not been able to use the wiki as a journal, what’s holding you back? What help do you need?


 * It isn't always the most convenient task, but when people do share in their journals it is valuable for others to see what they're doing


 * What to share: updates on work, insights, and examples of products: editorial calendar, social media policy, strategy document, training materials


 * Useful to get a reminder via email


 * Commit to last five minutes of coaching session to write or share something on wiki journal

Share a success from your FFL work this past month that is related to an idea or technique that you learned about in Houston? What are some challenges/issues? What questions do you have?


 * 3. Peer Assist**

Washington: Experimented with asking their advocates through email to share their stories on FB as part of a virtual event
 * Useful to do a scan and mointor politicians social media presence and how they use it. Request to be their friends on FB

Arkansas
 * If politician responds to a story or content on a social media channel, follow up with them to see if they write a blog post
 * Experimented with getting more engagement on Twitter/FB and tracking it


 * On FB, tracked reach and virality to see what resonated

California
 * Consistent posting on FB keeps people engaged and getting the message out, when they don't post it drops off dramatically
 * Set up an editorial calendar and using themes each week - creating FB/Twitter content that matches theme


 * Goal is to get the staff and other UWs comfortable as a first step


 * Second step: tracking what resonates and sharing with the group

Texas
 * Event generated a lot of interaction, capturing it in rowfeeder


 * Had a number of partners with large networks participate


 * Metrics to look for: stickyness (number of RTs, how long the hashtag keeps being tweeted beyond the event)


 * Analyze your spreadsheet and look for partners to build in the conversation. Ask them to write about the issue


 * Tweet directly to legislators


 * 4. One minute of reflection**

What is your takeaway from the call? Type into Chat In thinking about your Feb 2012 goals identified in Houston, what’s your first step?

Next Action Steps/Reflections
 * Use themes in editorial calendar


 * Write in journal, share best practices


 * Evaluate our members' current level of engagement on FB/Twitter

Resources

FB Insights Spreadsheet [|https://docs.google.com/spreadsheet/ccc?key=0AtsV5h84LWk0dHJGd1ktNUF6Q1E0UTgzRzNOT25JZmc&hl=en_US#gid=0]

Find legislators on Twitter http://tweetcongress.org/members/index/party:D# http://twitter.com/#!/verified/us-congress/members# http://twitter.com/#!/cspan/members-of-congress/members

Twitter Chats [|How To Launch a Twitter Chat] [|How To Use Hashtags To Generate Buzz] [|How To Use Twitter Events to Grow Your Network]

Editorial Calendar Template from Lightbox []

Chat log from call