Checklist Resources

INDICATORS

TOOLS

CULTURE


Networked Mindset
Institutional Support
Communications Strategy

CAPACITY


Expertise
  • Sample Job description for social media employees
  • Sample of integrated social media responsibilities for all staff
Social Channels
  • Decision making tree for selecting platforms.
  • List of top platforms (Facebook, Twitter, LinkedIn, YouTube, Tumblr, Pinterest, etc)
  • Infographics summarizing stats and figures for platforms checklist for steps for testing and measuring pilots on new platforms

LISTENING


Relationship Mapping
  • Sticky Notes
  • Bubble.us
  • LinkedInMaps
  • Klout
Influencer Research
  • Klout
  • SocialMention
  • Radian6
  • Measuring Networked Nonprofit Book
Brand Monitoring
  • Google Alerts
  • SocialMention
  • Radian6
  • How to Set Up A Listening Dashboard Brand Monitoring Checklist - addendum of Measuring Networked Nonprofit Book

CONTENT


Integration
  • Editorial calendar templates
  • Checklist for content curation
  • Idea Dashboard
  • Content Pipeline process
Social Content Optimization
  • Guidelines for social content optimization by channel Sources fo monitor to keep up to date on social optimization trends
  • Sample spreadsheet templates for measuring performance of content

ENGAGEMENT


Ladder of Engagement
  • Sample ladder of engagement
  • Sample survey or qualitative research template
  • Checklist or questions to guide discussion to develop customized ladder
  • Measuring Networked Nonprofit Book
Influencer Engagement
  • Sample influencer or champion "tool kits" or checklist
Responsiveness
  • Hootsuite
  • Google Alerts
  • Radian 6

NETWORKING


Social Collaboration
  • Sample collaborative editorial calendar
Social Events
  • Guide to hosting online events
Social Fundraising
  • Facebook Causes
  • Kickstarter
  • Crowdrise
  • Razoo

MEASUREMENT


Analysis
  • Sample spreadsheets and summaries
  • Sample visual reports (infographics)
  • Measuring Networked Nonprofit Book
Tools
  • Facebook Insights
  • Hootsuite
  • Klout
  • Radian6
  • Measuring Networked Nonprofit Book
Adjustment
  • Guidelines for formal reflection process
  • Measuring Networked Nonprofit Book

IMPACTS


Reach
  • Facebook
  • Twitter
  • Google Analytics
Engagement
  • Facebook Insights
  • Hootsuite
  • Klout
  • Radian6
  • Twitter
  • Buffapp
  • Communalytics
  • Metricly
  • Crowdbooster
Influencers
Thought Leadership
Results
  • Sample conversion rate tracker







Project

Printable Version of Launch Packet
FFL Launch Packet.pdf

Facebook Links

Finish Line Project
View more presentations from Beth Kanter.


slides.pdf
chat-full transcript: chat.txt
Link to Recording



Checklist

  • Research, write, and approve social media policy that includes Facebook specific guidelines and helps expands capacity to support page

Resource: Example policies, advice about process: http://www.bethkanter.org/trust-control/

Resource: Mayo Clinic blog and social networking policy: http://dev.sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/

  • Write and post community guidelines on Facebook Page

Resource: Examples:
Your community participation guidelines for Facebook can be a brief and simple reminder about civility and respect and deleting in appropriate comments.

  • Identify SMART social objectives for your organization's Facebook Page

Resource: See #2
http://www.bethkanter.org/facebook-smartly/

  • Adapt and flesh out the "Valid Measurement Grid" for your organization's Facebook Page, including a ladder of engagement and the most important metrics for influencers and target audience

Resource:
About the Valid Metrics Grid
http://www.bethkanter.org/sm-metrics/
See #3
http://www.bethkanter.org/facebook-smartly/

  • Develop and write a implementation plan for Facebook tactics that include: getting attention, engagement, micro content strategy, and measurement system


Resource:
http://www.bethkanter.org/facebook-smartly/


  • Review spreadsheet of Facebook metrics and reflect on what is working, not working and adjust, share what you learn with colleagues in the closed Facebook Group


Resource:
Ultimate Facebook Spreadsheet
View more documents from Beth Kanter.

Download the spreadsheet from SlideShare and modify


Resource: Momrising, Joyful Funerals

Just found this site to help create a social media policy. Thought I would share for those who are in the same position we are, creating a social media policy for their organization. http://socialmedia.policytool.net/
Example: The Packard Foundation's Social Media Philosophy, Guidelines, and Tips

MomsRising's Key Metrics





Here's a great flowchart on responding to online feedback:
http://brandresources.depaul.edu/vendor_guidelines/EMM_Post_Response_Flowchart.pdf



These charts are great for thinking about your social media metrics in relation to your overall goals: