February 15, 2011
11 am PST/2 PM PST

Slides
ffl - feb final.pdf


1. Roll Call/Welcome (5 minutes)

2. Progress Report (10 minutes)

  • Share checklist/evaluation form, explain importance of keeping a journal


3. Facebook Content Strategy: Best Practices and Tips (20 minutes)

  • Best Practices for crafting an FB Content Strategy and the work flow so you can measure, learn and improve it


Blog Post:
http://www.bethkanter.org/content-tips/

4. Facebook Book Best Practices and Tips (20 minutes)

  • The pros/cons of having multiple Facebook pages
  • Are the objectives, target audiences, and strategies very different, mutually exclusive or is there overlap? Is there a need for separate branding? Would it be barrier to strategy if located on one page? Does the content strategy for different presences need to be different?
  • Is there a way to consolidate to mutual benefit?
  • Facebook is testing parent/child FB pages/places for large consumer brands. https://www.facebook.com/Starbucks?sk=locations
  • It is unclear when or if they release this feature more broadly. The only way to link FB brand pages is to use the “favorite pages” feature and in posting content tag each others
  • Similar issue for larger organizations about whether or not to have department FB pages or separate pages for campaigns/programs (I can show some slides w/examples)
  • Wisconsin: Share basic points of why they are struggling with this and get advice from group


5. Next Steps
  • Next Conference Call Date
  • What action step will they commit to trying between now and next call?



TIps
  • FB Content Strategy

Celebrate and remind works
Curate posts from policy partners and share and tag

Link timely news to reports published and ambassadors to share the reports
Visuals to convey complicated information works
Consist posting of content themes
Commenting on your own posts, especially to model the type of answers your looking for


  • Multiple Pages

Divide and conquer between staff members

Evaluate whether or not it is really worth time, if not don’t be afraid to simplify
Don’t project your perception that the audience needs to be segmented, when in fact people do care about more than one issue