Agenda


FFL Conference Agenda.pdf

8:30-9:15
Welcome and Networking Exercise
Liane welcomes the group and introduces the TA team. Then state teams introduce themselves and give rapid-fire speed-dating-styled updates on their FFL work.

9:15-10:45
The Art of Content Curation
Beth introduces a curation approach to social media content development and highlights best practices. First Focus President Bruce Lesley and United Way – California Public Policy Director Judy Darnell offer virtuoso case studies. You’ll leave with next steps to get started or get better at content curation when you go home.

10:45-11:00
Break

11:00-12:00
MomsRising’s Layer Cake Strategy
MomsRising connects online engagement with real-world activation to make a bigger impact. National Campaign Director Donna Norton will provide an overview of their “Layer Cake” approach to advocacy campaign strategy, and FFL teams will begin baking their own layer cakes.

12:00-1:00
Lunch

1:00-1:30
SMART Objectives – Art Gallery
Each FFL team writes one Facebook plan objective on a flipchart sheet, and others stop by to learn, compare notes, and make their objectives even SMARTer.

1:30-2:00
Learning = Results
Every success and every setback is a learning moment for MomsRising. Campaign Director Ashley Boyd will provide a quick overview of MomsRising’s approach to measuring what matters.

2:00-2:30
How We Built a Social Media Policy and Lived to Tell the Tale
Sara Eskrich provides an overview of the Wisconsin Council on Children and Families’ efforts, focusing on why they built a social media policy, how they built it, and what’s next.

2:30-3:00
The Children’s Issues Editorial Calendar
Bruce is back to talk about how national advocacy partners can help you develop interesting and engaging Facebook content – and how you can return the favor.

3:00-4:00
Writeshop
Huddle with your coaches to apply the day’s lessons to your own work.

4:00-4:30
Closing
Reflections from the day and a look ahead to next steps